On December 20th, Beijing Fengtai District Vocational Education Center School and Xinhua News Agency’s "Media Convergence Production Technology and System State Key Laboratory" held a signing ceremony for the trial operation of "New Knowledge" campus service platform colleges. Xinhua News Agency Director of the State Key Laboratory of Media Convergence Production Technology and System, Xu Shanna, Chairman and President of Xinhua Converged Media Technology Development (Beijing) Co., Ltd.; Executive Deputy Director of the State Key Laboratory of Media Convergence Production Technology and System, Xinhua Converged Media Technology He Dawei, Vice President and Director of Development (Beijing) Co., Ltd.; Guo Hongfei, Director of the 5G Fusion Media Application Division of the State Key Laboratory of Media Convergence Production Technology and Systems; Yao Yujiang, Assistant to the President of Xinhuanet; General Manager of Online Education Branch of Xinhuanet Education Center Meng Yuan; Xinhua Li, Project Manager of Education Center of Xinhuanet; Zhao Aiqin, Secretary of the Party Committee and Principal of Fengtai Vocational and Adult Education Group; Zhang Jing, Vice President of Fengtai Vocational Education Center School; Sun Feng, Vice Dean of Fengtai Community College; Fengtai Vocational Education Center Zhu Qixin, director of the school's film and television media campus, and other related staff attended the signing ceremony.

           At the ceremony, He Dawei introduced the overall construction of the laboratory from the aspects of laboratory positioning, management framework, research unit, Peking University base, scientific research personnel, and patent drawings.

            Xu Shanna’s speech emphasized that with the in-depth advancement of media integration, Xinhua News Agency insists on facing the Internet, facing the youth, facing the world, and is striving to create a new high-end brand with strong communication power, influence and competitiveness, in order to better serve the youth Students grow into talents, and innovatively launched the "New Knowledge" campus service platform. The platform is demand-oriented and service-oriented. It condenses the powerful dissemination ability and advanced scientific research results of the authoritative content resources of the National News Agency. It mainly provides services in several aspects: first, serving young people, focusing on the universal and individual needs of young students , Aiming at using products such as school learning, social practice, job search, etc., integrating credible information, giving full play to the advantages of Xinhua News Agency’s news summary and authority, enriching content and practical functions, and providing one-stop smart services; the second is to serve teachers, in Ideological and political education and other key areas to create a micro-course service system suitable for the 5G message environment, provide convenient, immersive, and substituting curriculum experience, and build a new interactive online learning platform that strongly supports teacher teaching; third, serve schools and combine The actual needs of the construction of the media center in universities and the construction of the new era civilization practice center will jointly build a positive energy content production and dissemination ecology for inter-university sharing. Fengtai District Vocational Education Center School is a national demonstration school for the reform and development of secondary vocational education and a construction unit of high-level vocational colleges with Beijing characteristics. Fengtai was selected as the first pilot school in the country to participate in the trial operation of the "New Knowledge" campus service platform. With strong iconic significance and exemplary value, we look forward to gaining beneficial experience and suggestions for improvement in the operation. With the wisdom and strength of the teachers and students of Feng Vocational College, we will promote the continuous improvement and improvement of the "New Knowledge" campus service platform.

           President Zhao Aiqin commented on Xinhuanet's professional development and the training of vocational education talents in integrated media technology, etc.

Xinhua Converged Media Technology Development (Beijing) Co., Ltd. Executive Vice President and Director He Dawei and Fengtai District Vocational Education Center School Vice President Zhang Jing jointly signed a contract for the trial operation of the "New Knowledge" campus service platform colleges. Participants witnessed the important moment of cooperation and signing between the two parties.

           It is reported that the State Key Laboratory of Media Convergence Production Technology and System was officially inaugurated in December 2019. This is the first state key laboratory in the field of media fusion production under the guidance of the Central Propaganda Department and approved by the Ministry of Science and Technology. It is oriented to the two directions of cross-media large-scale perceptual cognitive analysis and reasoning, and human-computer coordination and complex problem analysis, response and evaluation. Focus on the application of artificial intelligence in the news production process, and carry out basic research on the application of media fusion science and technology. The State Key Laboratory of Media Convergence Production Technology and System is based on the positioning of news agencies, gives full play to its unique advantages, establishes an "open, mobile, united, and competitive" operating mechanism, and strives to build a basic research center for media convergence applications, a key technology innovation platform, and high-end interdisciplinary talents As a training base, explore to become a "pilot test platform" for the practice and transformation of domestic media fusion technology.